We reshaped the programme’s strategy for 2024, giving Lidl employees the decision-making power over the theme: dignified housing became the focus. The strategy also involved Lidl customers, who contributed through a round-up campaign during Christmas purchases, adding value to the amount donated by Lidl.

Support was concentrated on fewer organisations but in a more robust manner. In addition to substantial funding of 100.000€ per solution, we offered organisational transformation, including individual diagnostics, an intensive bootcamp, and ongoing mentoring. This approach ensured that the beneficiary organisations were well-prepared for sustainable growth and a broader impact.